Psychographics pair presentation

  Psychographics: pair presentations

Structure

Who you are working with:

Laith

The psychographic group you are researching: 

Resigned

Introduce your example couple that represents your group:

1) Make up their names:

Margaret and Edward

2) Where do they work/study?

Margaret -Teaching assistant 

Edward -Works at a supermarket 

3) What do they do in their spare time?

Margaret -Sewing and gardening

Edward -Fishing

Now suggest their media consumption

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 

Mainly look through The Guardian since it is a daily up to date newspaper which is familiarised to them since it is quick access to them and generates towards their age group as their target audience.

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?

Edward would mainly go through sport related channels and Margaret would listen to the radio regarding music or any podcast whilst doing her spare time activities.

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?

They most definitely have mobile phones since both their jobs require them in some sort of way. In regards to social media they use Facebook or Twitter as their main source of online news.

Which psychographic group do you feel best fits YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.

I feel my personality and lifestyle best fits between the succeeder and aspirer in the psychographic groups. This is because I have always been attracted to flashy and unique contents in means of fashion. I regard myself as someone who is goal orientated, for example if there is something i need to finish off despite having other work to do i simply ind a balance and make a system out of it to ensure my workload is steady and nothing is unfinished. In fact all my subjects require a heavy workload but there has not been a day where i have not completed something or have not completed to my fullest potential.