Y13 baseline assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

2) Focusing on the unseen question 1, pick out three bullet points on the anticipated content and link each point to the three aspects of the question - denotation, connotation, myth. 

 the visual codes and composition of the image including framing

• the denotation of the costume, props, colour and body language

• the connotations of the image with reference to USA’s national identity through the

burning flag and the reference to the Western genre

3) Look at the anticipated content for the 25-mark Magazines question. Pick out three points on GQ and three on The Gentlewoman that you think are particularly interesting for this question on social and cultural contexts.

media products need to reflect the contemporary world in order to be able to relate to the

target audience

• changing social and cultural understanding of identity is particularly relevant to lifestyle

magazines and is an important aspect of targeting audiences

The relationship between recent technological change and dominant ideologies in the digital
media landscape.

4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:

• Introduction: one sentence answering the original question and laying out your argument clearly.
• Paragraph 1 content: Talk about how the statement is accurate and that GQ could be seen as a clear example of the way media producers respond to changing social
  and cultural contexts – a magazine that has explicitly attempted to redefine modern
  masculinity.
  
• Paragraph 2 content: Global Editorial Director Will Welch has championed a ‘New Masculinity’ that has seen cover
  
  shoots that challenge gender stereotypes and a move away from style advice to self-
  expression.
  
• Paragraph 3 content:  GQ supports David Gauntlett’s view that the mass media is a force for change and is actively
  liberalising society – he talks of a “slow and steady process of change and transformation”.
  This would support the idea that as the mainstream media and corporations become more
  ‘woke’ that brands need to move with this social and cultural change.
  
• Conclusion: sum up your argument a final time in one sentence

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in June.

Linking back to the question, understanding the definition of myth and how to apply it in questions and how to structure answers by including a conclusion at the end.